Socialnomics (Second Edition)
by Erik Qualman
Socialnomics provides a high level overview of how social media has affected our lives in several areas - particularly business, leisure, and politics.
Some of the points raised in the book may be familiar to ITGS teachers (such as the value of personal recommendations to our online shopping choices, or the importance of a business engaging with its customers on social media in two way conversation), but the book is very clearly written and my students found it very accessible (and the topics and ideas were new to many of them). This is one of the few books where I have used short extracts as whole class stimulus material in preparation for a lesson or discussion.
It's nice to see the book takes a slightly different angle on some familiar topics. For example when covering Obama's use of social media, it also examines the knock-on effect on TV media, who had to change the way they broadcast to compete with social media. Most of the reporting I have seen previously has focused on the political angle of these changes, so it is nice to see a change in perspective.
Overall Socialnomics is a very accessible book that clearly links with the ITGS syllabus and is easy and entertaining to pick up and read. A really worthy addition to the classroom shelf.